Jasper has been in the MedTech industry for 20 years with 15 years focused on medical devices specifically in these therapeutic areas: Orthopedics, Cardiovascular, and Neurology.

Jasper previously led market insights and new business development analytics at Johnson & Johnson, Medtronic, and two small startups. In his market insight roles, Jasper explored numerous market opportunity assessments, gap analysis, concept tests, pricing studies, and M&A assessments. More recently, he conducted rea-world evidence and PMCF studies.

Jasper holds a Master’s degree in Economic Psychology and a Bachelor’s degree in Physiotherapy. His primary interest is in behavioral economics and new business development. Using his years of business consultancy experience, he is always looking for the best way to generate insight and embrace innovation.

CORE COMPETENCIES

• Executing global strategic marketing and market access projects, mainly strategic market research & new business development
• Delivering strategic insights for commercial organization, including market research, forecasting, competitive intelligence, financial evaluations, and KPI development
• Senior project management
• Senior consultancy and client delivery

RECENT PROJECTS

• Conducted a global corporate re-branding project with a large women’s health company
• Conducted a global strategic R&D insight project to support client in optimizing their product (ICD/CRT-D) development strategy
• Strategic consultancy project to support start-up in understanding the market opportunity for new device to secure funding in next investment round

PUBLICATIONS

• VALUE PERCEPTION OF INNOVATIVE FEATURES IN ICD/CRT-D DEVICES, INCLUDING REMOTE MONITORING VIA BLUETOOTH CONNECTION AND PATIENT APP. van de Sande, Z. Ihara, LL Tsien. Poster Presented at ISPOR Europe, 2021, May, Virtual.
• Goal Identification Before Spinal Cord Stimulation: A Qualitative Exploration in Potential Candidates. Goudman, A. Bruzzo, J. van de Sande, M. Moens. Pain Practice, 2020, Volume20, Issue3.
• Tender Analytics (2): relative importance of product quality versus price in medical capital equipment tenders. van de Sande, F. Shelly. Ephmra Newsletter March, 2020
• Medical Capital Equipment Tender Analytics- Meta Analysis on Win/Loss Studies. van de Sande, M. Francis. Poster Presented at ISPOR Europe, 2019 November, Copenhagen, Denmark.