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Christophe Van der Linden

Executive Director Marketing Insights & Consulting

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Christophe has been in the MedTech industry for 30 years, focused on medical devices specifically in these therapeutic areas: (interventional) cardiology, imaging, and In Vitro Diagnostics (IVD).

As the Executive Director and founder of SUAZIO, he has helped guide global companies over the past three decades through various initiatives and challenges in the life science market. His competencies span a variety of topics, including New Product Introduction, Pricing, and Customer Experience (NPS). In recent years he has also conducted real-world evidence and PMCF studies. His approach to finding insight within the data has led him into successful growth in various global markets, most visibly in the US, EU, and Asia Pacific.

He is a board or advisory board member of several organizations, including SUAZIO-Eslabon that has established three health care centers in Ecuador.

CORE COMPETENCIES

  • Market Research
  • Data Analysis
  • Strategic Marketing
  • Entrepreneurship
  • New Product Introduction
  • Strategic Management
  • Start & Scale-up
  • Customer Experience

RECENT PROJECTS

  • Strategic marketing project with a global imaging company to understand customer journey and purchase behavior
  • Consultancy pricing project with global healthcare IT company to test different pricing models and product tiers
  • New product development concept testing with global MedTech company to understand potential adoption, product positioning, and revenue optimization