Insights Report: Hospital Purchasing Behavior and Procurement Trends of 2025

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With national and international health system reforms, fluctuating tariffs, and increased politically influenced trade dynamics, hospital procurement is undergoing transformation and uncertainty. Financial pressures, disrupted supply networks, and regulatory changes are compelling hospitals and healthcare providers to reassess purchase strategies and realizing budget priorities.

This report presents insights from key decision-makers in hospital procurement and finance. It aims to explore how healthcare leaders are navigating this evolving landscape and what it means for medical device manufactures.

This study took place in May 2025 and consisted of 100 online surveys across different types of facilities in the US and Europe.

Key Insights:

  • Digital transformation and real-world data are accelerating procurement evolution. Hospitals are increasingly turning to AI, remote monitoring (especially in Europe), and predictive analytics to enhance decision-making.
  • Despite growing investments, procurement processes are slowing down due to regulatory complexity, stakeholder involvement, and demands for robust clinical evidence.
  • Manufacturers need to engage early and simplify the buyers’ journey by offering value-driven solutions. Provide strong clinical and economic data that can help justify investments.

Want to know more? Download our comprehensive Insights Report now and learn about the Hospital Purchasing Behavior and Procurement Trends.